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Strategic AI Marketing Consultant | Growth & Demand Generation

Andrew Hartman

AI-Driven Growth, Demand Generation, Revenue Marketing & Customer Acquisition

Strategic marketing leader with a track record of building demand engines, improving conversion, and turning multi-channel programs into measurable pipeline and revenue growth. Now applying AI, automation, and predictive lead qualification to modernize customer acquisition.

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45% Expansion in marketing-sourced pipeline
12:1 Marketing ROI through channel optimization
$8M–$10M Revenue influenced across mid-market and enterprise segments
3x Pipeline coverage supported by ABM and lifecycle programs

About

A marketer built for growth, clarity, and execution

Andrew has spent 15+ years in B2B marketing, most of it running demand generation and revenue programs. He's at his best turning a strategy into campaigns that sales can actually feel in the pipeline, and he works closely with sales, product, finance, and analytics to get there.

He has led remote teams, grown subscription businesses, and built enterprise programs. Across all of it, his focus has stayed the same to make marketing more efficient and tie brand visibility to real revenue.

Experience

Selected roles and impact

Current

Strategic AI Marketing Consultant

Callisto Marketing (Leadsahead)

2026–Present

Build and run lead qualification, marketing automation, and lead scoring programs that turn B2B demand into sales-ready pipeline.

  • Run multi-channel campaigns that pair email nurtures with automated LinkedIn outreach (profile visits, connection requests, messages) to warm up cold prospects.
  • Launch branded lead-screening tools that guide buyers through interactive questions and score them as they go, so sales gets better leads.
  • Tune and monitor the AI chat and qualification tools so they give accurate answers and follow compliance and privacy rules.
  • Add machine learning scoring and data enrichment to prospect conversations so every lead gets a readiness score before it reaches sales.

Senior Marketing Manager, Demand Generation & Revenue Marketing

BSI Group America Inc.

2022–2025

Led North American demand, brand, and revenue strategies across full-funnel programs in cybersecurity, AI, and healthcare markets.

  • Elevated marketing ROI to 12:1 through budget reallocation, testing, and channel optimization.
  • Improved win rates and deal progression through tiered ABM programs across 1:1, 1:few, and 1:many motions.
  • Strengthened MQL-to-SQL conversion by refining lead scoring and nurture journeys around ICP fit and attribution.
  • Built and managed a team of eight while improving collaboration with product, finance, and analytics.

Digital Media Director

ETF Flows

2021–2022

Directed digital go-to-market and performance marketing programs for ETF-focused data and research products.

  • Boosted lead-to-trial conversion by 10% through landing page and messaging tests.
  • Lowered CAC by shifting investment toward higher-performing channels and programs.
  • Improved campaign launch efficiency by 16% through workflow redesign and faster approvals.

Digital Engagement Director

Financial Advisor Magazine

2018–2021

Led demand generation and brand strategy for B2B media and subscription portfolios serving financial advisor and private wealth audiences.

  • Generated over $5M in annual subscription revenue through acquisition and lifecycle marketing programs.
  • Reduced cost-per-lead by 22% with segmentation, targeting, and creative optimization.
  • Increased pipeline velocity by 10% with stage-based lifecycle engagement and sales enablement content.

Integrated Program Manager

Slashdot Media

2015–2018

Managed enterprise-scale marketing and integrated go-to-market programs for global technology clients across North America, EMEA, and APAC.

  • Delivered 20% year-over-year revenue growth through integrated GTM and sponsorship programs.
  • Supported an audience footprint of 35M+ monthly visitors across high-engagement platforms.
  • Influenced $10M in recurring revenue by connecting campaign activity to pipeline and renewal goals.

Capabilities

What Andrew brings to the table

Core strengths

Growth & Demand Generation Revenue & B2B Marketing ABM Go-to-Market Strategy Marketing Automation & Lifecycle Marketing AI-Driven Marketing & Lead Qualification Sales & Marketing Alignment Digital Marketing & Customer Acquisition Marketing Analytics Budget Management Team Leadership Content Strategy

Tools & platforms

Salesforce Marketo Pardot HubSpot 6sense SlickText Google Ads LinkedIn Campaign Manager Meta Ads Manager GA4 Power BI Tableau Looker Apollo ZoomInfo

Education

Academic background

University of Massachusetts

Bachelor of Science in Computer Graphics and Computer Systems Engineering

Certifications

Recent credentials

Google AI Agents Intensive Course

Cornell Johnson Digital Marketing Certificate

Google Tag Manager Fundamentals Certificate

Eckerd College Leadership Development Program

Contact

Open to conversations about growth, brand, and revenue marketing leadership

For opportunities, consulting conversations, or professional introductions, reach out by email or connect on LinkedIn.

Email Andrew View LinkedIn